Kevin Maney is a bestselling author, award-winning columnist, and founding partner at Category Design Advisors (CDA). 

He co-authored the critically-acclaimed book Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets, which introduced business to the idea of category design and has sold more than 200,000 copies worldwide. 

CDA -- a practice based on the principles of category design -- has helped nearly 100 companies around the world develop a strategy to identify, create and win a new market category.

Kevin’s most recent book is his first novel, Red Bottom Line. Set in Moscow in 1991, it’s based on his reporting as a journalist covering the breakup of the Soviet Union.

His other books include: Intended Consequences: How to Build Market-Leading Companies with Responsible Innovation, co-authored with Hemant Taneja, CEO of VC firm General Catalyst. Kevin and Taneja also collaborated on UnHealthcare: A Manifesto for Health Assurance, out in 2021, and Unscaled: How AI and a New Generation of Upstarts Are Creating the Economy of the Future. They are just completing a fourth book, to be published in the fall of 2025.

Kevin co-authored, with TIBCO CEO Vivek Ranadive, The Two-Second Advantage: How We Succeed by Anticipating the Future...Just Enough. Merging brain science and computer science, it was a 2011 New York Times bestseller.

Kevin also co-wrote Making the World Work Better, which marked IBM’s centennial in 2001. More than 600,000 copies are in print in a dozen languages. His other books include Trade-Off: Why Some Things Catch On, and Others Don't, The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM and Megamedia Shakeout.

Kevin has been a contributor to Newsweek, Fortune, The Atlantic, Fast Company, CNN and ABC News, among other media outlets. For 22 years, Kevin was a columnist, editor and reporter at USA Today.